Hong Kong F&B company reduces Recovery Time Objective (RTO) by 300% and cut costs by 50% while providing fast and easy access to historical data

Hong Kong Maxim’s Group (Maxim’s), a leading food and beverage company operating restaurants and food outlets in Hong Kong and Macau, mainland China and South-east Asia, has deployed the Veeam Availability Suite to protect its growing volume of data arising from a rapid increase in business demand.

Founded in 1956, Maxim’s is one of Asia’s leading food and beverage companies, operating Chinese, Western, Japanese and South-east Asian restaurants, quick service outlets, bakery shops and cafes, and an institutional catering service.

The company also produces a range of festive products, including the award-winning Hong Kong MX Mooncakes, and is a licensee of Starbucks Coffee, Genki Sushi, IPPUDO, The Cheesecake Factory and Shake Shack in various territories.

Altogether, the Group has over 1,800 outlets.

Growing business, growing data

Maxim’s has seen rapid growth in data volume as it digitized and diversified operations and expanded its footprint across Asia in recent years. This growing volume of data has increasingly provided valuable business insights ranging from customer engagement to business operations.

Given the value and importance of this data, Maxim’s chose Veeam Software to provide continuous data backup and recovery, resulting in significant reduction in data recovery times from hours to minutes with a 300% improvement in recovery time objective (RTO), reducing overall backup costs by 50% and minimizing data loss with an improved recovery point objective (RPO) compared to its previous legacy backup solution.

“Data is among our most valuable assets, so data protection is critical to our organization,” said Elton Tsang, Lead, Infrastructure & Governance, Group Information Technology, Hong Kong Maxim’s Group. “Veeam’s backup and recovery solution meets our needs for data protection due to rapid-growing IT demands. It also aligns with our mission to create high-resilience digital solutions backed by a hybrid-cloud infrastructure.”

Other benefits gained from adopting Veeam include:

    • A hybrid-cloud business continuity strategy and minimized operational risks and business impact from cyberattacks. Maxim’s has already deployed multi-layered defense systems against cybersecurity threats, including ransomware, but reliable data backup is the last line of protection for data recovery and availability to ensure business continuity
    • Up to 50% cost savings using Veeam for scale-out and cloud backup. Moving from tape backup to cloud backup has led to significant backup cost savings, while Veeam has enabled Maxim’s to facilitate future business expansion.

Maxim’s upgraded to the latest version of Veeam Availability Suite during a storage architecture revamp in 2021, which brought about two key changes

Other benefits gained from adopting Veeam include:

    1. The centralized SAN storage was redesigned as a scale-out architecture to ensure sufficient throughput for huge data volumes and to facilitate future expansion in multiple geo-locations.
    2. Off-site tape backup was replaced by cloud object storage to improve efficiency. An added benefit was a more environmentally friendly model that helped reduce waste and resources used during the tape backup and offsite transport process.

Maxim’s can also now make use of Veeam’s direct restore feature to the public cloud, with Veeam’s workload mobility being a key feature in enabling the company’s ongoing hybrid cloud adoption. Maxim’s Tsang noted that Veeam solutions are multi-cloud-ready, and that Maxim’s is looking to adopt Veeam Backup for Microsoft 365 and container technology to meet future data protection needs.

“Veeam is happy to have provided Maxim’s with the data protection platform to confidently grow its business while being assured those critical data assets are protected and instantly recoverable. Veeam continuously seeks to help forward-looking enterprises like Maxim’s who seek to seamlessly control, backup, recover and monitor all vital data anywhere in the hybrid cloud,” said Joseph Chan, Vice President, Hong Kong, Macau and Taiwan, Veeam Software.