King offered the following imperatives for IT leaders to bear in mind 24/7 and not just on any random year’s World Backup Day:

    • Zero trust approach to cloud storage: This approach requires rigorous authentication and authorization for all organisational members accessing sensitive data, encompassing strategies such as end-to-end encryption, multi-factor authentication, and immutable buckets to limit user access. This creates a robust defense mechanism safeguarding the information from alternations, deletions of encryption attempts orchestrated by malicious actors.
    • 3-2-1 and done: As simple as the 3-2-1 rule can be, transforming your data security strategy can be a huge undertaking. Instead, a backup strategy that is purpose-built for today’s digital climate should include immutability and speed of access adhering to the 3-2-1-1-0 rule: maintaining three copies of data on two different media, one off-site, one immutable copy, and zero for zero errors by making sure the air-gapped backups are fully functional. Replicating numerous copies of data is not conducive to efficiency; instead, businesses should adhere to an effective data management principle.
    • Beware of cloud egress costs: Most cloud providers often charge an egress fee for data moved from their cloud back to on premises, which is the case whenever a recovery occurs. Take this into consideration when choosing selecting cloud vendors based on their experience level and offering of cost-free access to data in crisis situations.