With AI-powered crime driving up fears and concerns in various industries, respondents were least confident of travel-and-hospitality industry consumer fraud-protection measures.

Based on an April 2025 international online survey of 8,001 adult consumers evenly distributed across the US, the UK, Singapore, and Mexico, on the topic of online identity trends, an identity verification and compliance solutions provider has disclosed some findings to the media.

First, 69% of all respondents had agreed to prompts that AI-powered fraud now represented a greater threat to personal security than traditional identity theft, up from survey responses a year earlier.

Second, 44% of all respondents had indicated they were not confident in travel providers’ fraud protections. In the United States, 55% had indicated a lack of confidence, while the corresponding figure in Singapore was 37%. For sharing economy services, 50% of all respondents, and 42% of Singapore respondents, reported a lack of confidence.*

Other findings
Third, in response to prompts about potential changes to their own behavior, 74% of global respondents of the 2025 survey indicated they would be willing to invest more time on identity verification measures when using travel and hospitality platforms, compared with 71% a year prior*. Also:

• 78% of Singapore respondents had indicated willingness to spend time on verification for travel platforms, a decrease from 84% in a similar survey in 2024*.
• 70% of respondents from the participating countries had indicated willingness to undertake verification in the sharing economy. As with other findings, these figures were all based on agreement with offered prompts, and the actual questions and year-over-year comparability may vary.
• 93% of all respondents had indicated that they trusted themselves most to protect their personal data from AI-powered fraud, compared to 88% who trusted large technology companies, and 85% for government agencies.
• 80% of all respondents indicated they would consent to more extensive identity verification for banking and financial services, as did 78% for government services and 76% for healthcare. Reported confidence in the travel sector was lower than for these high-stakes sectors.

According to Bala Kumar, Chief Product and Technology Officer, Jumio, the firm that commissioned the survey, travel and hospitality businesses need new ways to “balance convenience with protection, even as AI-powered scams evolve.”

*Footnote: Detailed methodology, including respondents’ industry and personal profiles was not available. These limitations may affect the generalizability and direct comparability of year-on-year results. All reported findings reflect stated sentiments and behavioral trends as reported by survey respondents at the time of collection, not verified actions or actual threat levels.