Or is your organization sitting in the middle ground, unaware/unwilling to bolster customers’ trust in your data management practices?

Based on the data of a Q4 2023 survey of 300 IT, Information Security and DevOps senior and C-level managers from enterprises with 1,000 or more employees in North America, Europe, and APJ markets on the state of digital trust in 2023, a vendor of digital trust products has disclosed some trends found among the respondents.

First, by categorizing respondents into “leaders” and “laggards”, the survey data was used to play up contrasting trends between the two groups. For example, the top 33% ‘leaders’ enjoyed higher revenues, better digital innovation, higher employee productivity, were more responsive to outages, incidents, and post-quantum cryptography challenges and so on. The bottom 33% of the ‘laggards’ were those with the lowest comparative scores in the same areas.

Second, data from respondents from the Asia Pacific regions included in the survey showed that 83% of “leaders” did not have compliance issues versus 80% of the laggards. Similarly, 67% of leaders did not experience software supply chain compromises, versus 20% of the laggards. The regional respondents that prioritized digital trust were deemed to be “better poised to confront the imminent threat of quantum computing”: 56% of leaders cited being prepared for Post Quantum Computing, compared to 7% of laggards. Additionally, with regard to the latter threat, 88% of leaders anticipated being ready to tackle it within one to three years, compared to 34% of laggards confident about achieving preparedness within the same timeframe. 

Third, among respondents from the APAC region, key drivers for prioritizing digital trust included “the surge in remote workers” and “increasing customer demand for digital trust”. Other factors included the “growing significance of data” and the “expanding threat landscape”. 

According to Armando Dacal, Group Vice President (APJ), DigiCert, the firm that commissioned the survey: “In the Asia Pacific region, digital trust is not merely a trend but a fundamental requirement in today’s evolving landscape… To thrive in this dynamic environment, enterprises must prioritize digital trust as a strategic imperative.” 

Between the two groups of extremes, those large organizations surveyed that were in the middle ground were deemed to be at risk of not knowing which direction they are headed for, especially with fast-changing industry standards, regulatory requirements, digital trust technologies and lifecycles, and the emergent needs of growing digital ecosystems.