DMARC: The Key to Email Deliverability

Email, as a crucial communication channel, is under constant threat from cybercriminals launching phishing, spoofing, and spamming attacks. With this in mind, major internet giants such as Gmail and Yahoo have mandated email authentication measures for sending messages to their platforms. Whether one is a bulk sender or an individual user, understanding and implementing these requirements is crucial.

The new Google and Yahoo email requirements include:

  • Having a Domain-based Message Authentication, Reporting & Conformance (DMARC) policy in place
  • Ensuring Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) alignment
  • Making it easy for recipients to unsubscribe (one-click unsubscribe).

While all three components of email authentication—DMARC, SPF, and DKIM—are important, understanding DMARC is especially vital. However, setting up DMARC correctly is no simple task. Discover how DMARC functions, its impact, and gain insights into achieving optimal DMARC results. Download the guide now


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