According to one survey of four disparate consumer markets, deepfakes and AI-driven online chicanery were a cause of worry and contradictions

Based on a Mar/Apr 2024 survey of 8,077 consumers split evenly across the UK, the US, Singapore and Mexico about trends around online identity verification and related risks, an identity management firm has published some findings from the data.

First, an average of 72% of all respondents cited worrying daily about deepfakes, with those in Mexico (89%), Singapore (88%) and the UK (57%) being more concerned than those in the US (55%).

Second, 67% of Singapore respondents cited feeling that their government’s laws around AI did not go far enough, versus 63% of Mexico respondents, compared to 56% of US and 53% of UK respondents.

Third, 69% of Singapore respondents cited having faith in their government’s ability to regulate AI, compared to 44%, 31% and 26% of those in Mexico, the US and the UK respectively.

Other findings

In a section focusing on election identity fraud, the global average of respondents worried about the potential for AI and deepfakes to influence upcoming elections in their country was 75%, compared to 83% in Singapore respondents, 83% in Mexico respondents, and 72%/60% in the US and UK respectively. Also:

  • 76% of Singapore respondents agreed with the prompted statement: “Compared to the last election, I will be more skeptical of the political content I see online.” The other respondents from Mexico, the US and the UK agreed in the following percentages: 74%, 70% and 64%.
  • 33% of UK respondents indicated they could “easily spot a deepfake of a politician”, compared to 37% of US respondent, 51% of Mexico respondents, and 60% of Singapore respondents.
  • 30% of UK respondents agreed with the prompt “I trust political news that I see online, despite the possibility of encountering audio/video/image deepfakes”, compared to 32%, 45% and 60% of US, Mexico and Singapore respondents respectively.

According to Robert Prigge, CEO, Jumio, the firm that commissioned the survey: “Public faith in online information is crumbling, demanding a transparent discourse to confront this challenge and empower citizens with the tools to discern and report deepfakes.”